Hot on the heels of a campaign from Mondelez sister snack brand Oreo featuring a biracial woman bringing her girlfriend home, Ritz Crackers also includes a diverse queer storyline as part of its holiday stories.
A Latino man texts his mom, “Can we talk?” He then meets up with his black boyfriend (who applied lipstick in getting ready) and chosen family of LGBTQ folks for the holiday. “The holidays are about spending time with family. Whether it’s the one you’re born into, or the one you make,” the narrator says. The tagline: “Where there’s love, there’s family.”