WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Rocket Internet
    View Company Scorecard / Contact Company
Brand: Zalando
Ad Title: We will hug again | Holiday 2020
Business Category: Retail
Media Outlets: Television
Country: Germany
Region: Europe
Agency: Anomaly
Year: 2020
Target: Gays & Mainstream
Company: Rocket Internet
    View Company Scorecard / Contact Company
Brand: Zalando
Ad Title: We will hug again | Holiday 2020
Business Category: Retail
Media Outlets: Television
Country: Germany
Region: Europe
Agency: Anomaly
Year: 2020
Target: Gays & Mainstream
Company: Rocket Internet
    View Company Scorecard / Contact Company
Brand: Zalando
Ad Title: We will hug again | Holiday 2020
Business Category: Retail
Media Outlets: Television
Country: Germany
Region: Europe
Agency: Anomaly
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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During our global time of crisis and isolation from the Corona virus, Zalando wants to offer hope and remind us that we will hug again. The ad celebrates human connection and shows people of all races and ages embracing each other, including a black and white male pair and not one but two sets of queer women, the latter a mixed-race couple.

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Change Never Ends | Autumn/Winter 2020
Company: Rocket Internet
Brand: Zalando
Country: Germany
Region: Europe
Year: 2020

AdRespect Score:


Goodbye Stereotypes. Hello Zerotypes. | SS 2020
Company: Rocket Internet
Brand: Zalando
Country: Germany
Region: Europe
Year: 2020

AdRespect Score:

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