WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Rocket Internet
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Brand: Zalando
Ad Title: Goodbye Stereotypes. Hello Zerotypes. | SS 2020
Business Category: Retail
Media Outlets: Television
Country: Germany
Region: Europe
Agency: Anomaly
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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An androgynous person walks through a colorful carnival, which gets replayed multiple times but each time everyone wears different clothes and slightly different poses and different people in the same places.

A man who wins a prize first gives it to a girl, then a girl gives it to a guy, then a guy gives it to another guy.

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Change Never Ends | Autumn/Winter 2020
Company: Rocket Internet
Brand: Zalando
Country: Germany
Region: Europe
Year: 2020

AdRespect Score:


We will hug again | Holiday 2020
Company: Rocket Internet
Brand: Zalando
Country: Germany
Region: Europe
Year: 2020

AdRespect Score:

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