WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Bank of Montreal
    View Company Scorecard / Contact Company
Brand: BMO
Ad Title: Cashback Mastercard
Business Category: Financial Services
Media Outlets: Television
Country: Canada
Region: North America
Agency: unknown
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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Two men at a restaurant are celebrating Double Birthday-Thanksgiving-Valentine's Day with a clink of their wine glasses.

A "host" appears and asks, "Did you lump all your holidays into one?" One of the men replies, "We can only redeem our cash rewards once a year, so we saved them up for this."

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