WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Etsy
    View Company Scorecard / Contact Company
Brand: Etsy
Ad Title: Gift Like You Mean It: New Guy
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: 72andSunny
Year: 2020
Target: Gays & Mainstream
Company: Etsy
    View Company Scorecard / Contact Company
Brand: Etsy
Ad Title: Gift Like You Mean It: New Guy
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: 72andSunny
Year: 2020
Target: Gays & Mainstream
Company: Etsy
    View Company Scorecard / Contact Company
Brand: Etsy
Ad Title: Gift Like You Mean It: New Guy
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: 72andSunny
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Same-Sex Couples/Families

Family Acceptance

 Theme Breakdown

AdRespect Score: 
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A man brings home his boyfriend to meet his family for the holidays. At first, the boyfriend feels a bit like a third wheel as the busy family goes about its traditions. But at the end when handing out presents, one comes over to say "We didn't forget about you -- welcome to the family!"

They open the present and the couple got a handmade needlepoint Christmas tree ornament with the two of them together that says, "Brandon & David."

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 Meant For You: Lighting
Company: Etsy
Brand: Etsy
Country: United States
Region: US National
Year: 2021

AdRespect Score:

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.