Business Resource Group Pride 2018


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Company: Coca-Cola Co.
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Brand: Coca-Cola/Coke
Ad Title: Business Resource Group Pride 2018
Business Category: Non-Alcoholic Beverages
Media Outlets: Online Video
Country: United States
Region: US National
Agency: in-house
Year: 2018
Target: Business-to-Business

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Theme(s)

Racial Diversity

Real GLBT Person

Theme Breakdown

AdRespect Score Explained

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Various Coca-Cola employee members of the LGBTQA Business Resource Group (BRG) speak about the welcomeness they feel at work.

One man says, "It is one of the first places that I've been employed where I don't have to hide any part of myself."

Another man says, "I think a lot of people take it as a job offer, but for me it was like an acceptance offer."

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