WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Burger King Corp.
    View Company Scorecard / Contact Company
Brand: Burger King
Ad Title: Whopper Diamond
Business Category: Restaurants
Media Outlets: Online Video
Country: Germany
Region: Europe
Agency: Grabarz & Partner
Year: 2019
Target: Gays
Company: Burger King Corp.
    View Company Scorecard / Contact Company
Brand: Burger King
Ad Title: Whopper Diamond
Business Category: Restaurants
Media Outlets: Online Video
Country: Germany
Region: Europe
Agency: Grabarz & Partner
Year: 2019
Target: Gays
Company: Burger King Corp.
    View Company Scorecard / Contact Company
Brand: Burger King
Ad Title: Whopper Diamond
Business Category: Restaurants
Media Outlets: Online Video
Country: Germany
Region: Europe
Agency: Grabarz & Partner
Year: 2019
Target: Gays
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Theme(s)

Age Diversity

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Sitting in a Burger King restaurant, we meet a bearish male couple, Dima and Alvar, who have come from an eastern European country to Germany to get married.

The ad notes, "In 179 countries same sex marriage is not allowed. In Germany it is." One of the men asks, "How else can you feel free if you can't be your way?"

As the pair go through the rituals of preparing for their wedding, Burger King has charred a burger to a crisp and actually makes diamonds from it.

At the ceremony, when asked if they take the other as their husband, one says, “I absolutely fucking do!”

The ad closes on a rainbow diamond graphic within the words "Whopper Diamond" and the tagline, "A burning symbol of love."

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