WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Coty
    View Company Scorecard / Contact Company
Brand: CoverGirl
Ad Title: So Lashy! BlastPRO Mascara-James Charles
Business Category: Cosmetics
Media Outlets: Television
Country: United States
Region: US National
Agency: Droga5 NY
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Real LGBTQ+ Person

Theme Breakdown

AdRespect Score: 
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Social media star James Charles, the first male CoverGirl spokesperson, is featured along with actress Sofia Vergara, pop star Katy Perry,beauty blogger Nura Afia, the first CoverGirl to wear a hijab, DJ Amy Pham, and YouTube stars Chloe + Halle.

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