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Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Pantene
Ad Title: Coming Home
Business Category: Personal Products
Media Outlets: Online Video
Country: United States
Region: US National
Agency: in-house
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

Racial Diversity

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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Noting that 44% of LGBTQ people feel they cannot go home as their true selves, the Trans Chorus of Los Angeles sings the holiday classic “I’ll Be Home for Christmas.” Stories of various trans and gender nonconforming chorus members travel to their version of “home” for the holidays.

The closing line reads. "Whenever, where ever, however you come home, coming home should be beautifuLGBTQ."

Ellen DeGeneres premiered the ad on her show.

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