WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Dutch Railways/Nederlandse Spoorwegen NS
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Brand: Dutch Railways/Nederlandse Spoorwegen NS
Ad Title: Taste the Freedom
Business Category: Transportation
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: N=5
Year: 2018
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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A young woman crashes into another by accident during a rainstorm. Throughout the day they continue to pass each other in transit and they exchange glances. As the first woman sits with friends at a cafe, the waitress who comes over is the woman she's crossed paths with and they smile.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.