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Company: IBM-Royal Bank of Scotland
    View Company Scorecard / Contact Company
Brand: IBM-Royal Bank of Scotland
Ad Title: The Shift
Business Category: Services
Media Outlets: Online Video
Country: United Kingdom
Region: Global
Agency: in-house
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Sarah Siegel
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Royal Bank of Scotland and IBM partner to make home buying easier, demonstrating how mortgage call center employees can better support homebuyers -- including a gay male couple.

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