WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Descovy
Ad Title: PrEP Up
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2020
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Descovy
Ad Title: PrEP Up
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2020
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Descovy
Ad Title: PrEP Up
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2020
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Descovy
Ad Title: PrEP Up
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2020
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Descovy
Ad Title: PrEP Up
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

Racial Diversity

Same-Sex Affection

Same-Sex Couples/Families

Trans Beauty

 Theme Breakdown

AdRespect Score: 
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Using the tagline "Step Up, PrEP Up" to a rhythmic beat, a series of diverse people deliver the information about the drug, including a white male couple, a trans woman, black men, among others, and a drag queen who says, "For kings, this queen, and you royals in between!"

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.