WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Wayfair
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Brand: Wayfair
Ad Title: Dysfunctional Kitchen
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Andy Hoernecke
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Theme(s)

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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Singer Kelly Clarkson appears in middle of a kitchen disaster, as a gay male couple try to put down an oven-hot dish but they have no available counter space. She helps them select a piece of furniture from the website, which instantly appears.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.