Two men who just completed a pie-eating contest, and covered with pie on their faces, take a drink of Hint Water. One notes that the water tastes more like fresh blackberries than the berries in his pie.
The other is incredulous, and the first says, "Taste for yourself." Unexpectedly, the man pulls the other's face over and licks the side of his face because it's still covered in pie. Then the other man then returns the favor, tasting the other's man's face as well.
The ad appeared during the 2020 Super Bowl but premiered in 2019.