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Company: Anheuser-Busch InBev
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Brand: Michelob Ultra Pure Gold
Ad Title: 6 for 6 Pack
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: FCB Worldwide
Year: 2020
Target: Mainstream
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Theme(s)

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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Michelob asks, “what if we could help farmers by having a beer?” The ad purports to help farmers transition six square feet of farmland to organic pasture by donating a portion of sales to farmers seeking to switch to organic farming.

Then, in a complete disconnect, the ad shows a large group voguing in the courtyard of an abandoned building. "If everyone who moves like them gets one, all of this can turn organic."

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AdRespect Score:

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