AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Video Ad Library: Starbucks - Starbucks

Company: Starbucks
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Brand: Starbucks
Ad Title: Every name’s a story
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Iris
Year: 2020
Target: Gays & Mainstream

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Theme(s)

Multiple Gender Expressions

Theme Breakdown

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A teenager slowly no longer identifies with his birth name, "Jemma," as he's called in the doctor's waiting room and introduced as by his father at a party. The boy instead prefers "James," which is what he provides for his coffee cup at Starbucks.

The commercial won the Channel 4 "Diversity in Advertising" award; the theme for the contest was LGBT+.

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