WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Sabra Dipping Company
    View Company Scorecard / Contact Company
Brand: Sabra
Ad Title: #HowImmus - Super Bowl
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: VaynerMedia
Year: 2020
Target: Gays & Mainstream
Company: Sabra Dipping Company
    View Company Scorecard / Contact Company
Brand: Sabra
Ad Title: #HowImmus - Super Bowl
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: VaynerMedia
Year: 2020
Target: Gays & Mainstream
Company: Sabra Dipping Company
    View Company Scorecard / Contact Company
Brand: Sabra
Ad Title: #HowImmus - Super Bowl
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: VaynerMedia
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

Real LGBTQ+ Person

Camp/Gay Drag

 Theme Breakdown

AdRespect Score: 
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Retired WWE professional wrestler Ric Flair is in drag and starts off this long list of celebrities for Sabra's first appearance at the Super Bowl, including actual drag queens Miz Cracker and Kim Chi from “RuPaul’s Drag Race.” (They have a longer teaser where they are featured more.)

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 Hair We Go teaser - Super Bowl
Company: Sabra Dipping Company
Brand: Sabra
Country: United States
Region: US National
Year: 2020

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Company: Sabra Dipping Company
Brand: Sabra
Country: United States
Region: US National
Year: 2016

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.