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Company: Frito-Lay
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: The Cool Ranch
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: Goodby Silverstein & Partners
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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Super Bowl veteran advertiser Doritos serves up a spot featuring queer breakout musician Lil Nas X, reprising his role as a cowboy from his hit video for “Old Town Road.” The 20-year-old rapper approaches the country Western town called The Cool Ranch -- get it? Then there's a showdown dance off with Sam Elliott, also playing a cowboy, for a bag of the chips. It ends when Lil Was X's horse dances too, while Elliott's horse says no way. Billy Ray Cyrus (from the original video for "Old Town Road") makes a cameo at the end and says, "I ain't dancin'."

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