WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Olay Regenerist
Ad Title: Make Space for Women- Super Bowl
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: Badger & Winters
Year: 2020
Target: Mainstream
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Theme(s)

Real LGBTQ+ Person

Theme Breakdown

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In this Super Bowl teaser, bisexual talk show host Lilly Sing (NBC's "A Little Late with Lilly Singh") joins actress Busy Phillips and retired astronaut Nicole Stott, about to launch into space as astronauts. Suited up and carrying space helmets, Phillips asks, “Who has the keys?” and Singh replies, “I don’t know, I thought you did!” Katie Couric also appears as a journalist covering the event.

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