WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Keep Loving
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2019
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Keep Loving
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2019
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Keep Loving
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2019
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Keep Loving
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Real LGBTQ+ Person

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A man named Dimitri (not an actor) is shown at work, and he is followed through his day, including as he gets ready to go out for the evening. It also shows other people enjoying their lives and how long they've been living with HIV. In the closing shot, Dimitri is on a date and kisses his date.

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Region: US National
Year: 2017



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Region: US National
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Region: US National
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Country: United States
Region: US National
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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.