WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Amazon.com
    View Company Scorecard / Contact Company
Brand: Amazon Echo
Ad Title: Wine - Super Bowl
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: Wongdoody
Year: 2020
Target: Gays & Mainstream
Company: Amazon.com
    View Company Scorecard / Contact Company
Brand: Amazon Echo
Ad Title: Wine - Super Bowl
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: Wongdoody
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Real LGBTQ+ Person

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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In this teaser for the Super Bowl, Ellen DeGeneres and her wife Portia de Rossi star. Portia spills a glass of wine. Ellen rushes over to “help” by telling Alexa to add wine to the shopping list. The wine remains on the counter. They wonder, "What did people do before Alexa?"

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