WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Sabra Dipping Company
    View Company Scorecard / Contact Company
Brand: Sabra
Ad Title: Hair We Go teaser - Super Bowl
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: VaynerMedia
Year: 2020
Target: Gays & Mainstream
Company: Sabra Dipping Company
    View Company Scorecard / Contact Company
Brand: Sabra
Ad Title: Hair We Go teaser - Super Bowl
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: VaynerMedia
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Real LGBTQ+ Person

Camp/Gay Drag

 Theme Breakdown

AdRespect Score: 
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RuPaul's Drag Race starts Kim Chi and Miz Cracker appear in this teaser for the Super Bowl, the first time Sabra has advertised on the big game.

The two chat while facing a "mirror," everything in red. Miz Cracker tries to put on a red football helmet over her giant, blonde wig and says without irony, "I hope this doesn't give me helmet hair."

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 #HowImmus - Super Bowl
Company: Sabra Dipping Company
Brand: Sabra
Country: United States
Region: US National
Year: 2020

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Spread the World
Company: Sabra Dipping Company
Brand: Sabra
Country: United States
Region: US National
Year: 2016

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