WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Yum! Brands Inc.
    View Company Scorecard / Contact Company
Brand: Taco Bell
Ad Title: Fit In
Business Category: Restaurants
Media Outlets: Online Video
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2014
Target: Gays & Mainstream
Company: Yum! Brands Inc.
    View Company Scorecard / Contact Company
Brand: Taco Bell
Ad Title: Fit In
Business Category: Restaurants
Media Outlets: Online Video
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2014
Target: Gays & Mainstream
Company: Yum! Brands Inc.
    View Company Scorecard / Contact Company
Brand: Taco Bell
Ad Title: Fit In
Business Category: Restaurants
Media Outlets: Online Video
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2014
Target: Gays & Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Gay Tease

 Theme Breakdown

AdRespect Score: 
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Two bros in ties enjoy breakfast at Taco Bell before work. One says to the other, "Great call on the delicious breakfast pit stop." The other replies, "Yeah I wonder what else we can fit in before work?"

A series of scenes unfolds. First, they're playing ski ball, then they're taking a selfie on a ferris wheel, romantically cuddling on a blanket in the park, treasure hunting, followed by their own wedding, and more.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.