WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Douwe Egberts
    View Company Scorecard / Contact Company
Brand: Douwe Egberts
Ad Title: Something To Share
Business Category: Packaged Foods
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: BBDO Worldwide
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Douwe Egberts
    View Company Scorecard / Contact Company
Brand: Douwe Egberts
Ad Title: Something To Share
Business Category: Packaged Foods
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: BBDO Worldwide
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Affection

Family Acceptance

Theme Breakdown

AdRespect Score: 
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Two young women excitedly make out in the living room, as one removes her glasses for comfort. The father comes home and the two girls run upstairs to be alone in the bedroom. Her papa sends her a text to come down for three coffees. They come down and, with a smile, her dad hands her back her lost glasses, indicating he accepts her and her girlfriend.

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