WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Noodling Mermaid
Business Category: Packaged Foods
Media Outlets: Online Video
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2013
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Noodling Mermaid
Business Category: Packaged Foods
Media Outlets: Online Video
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2013
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Noodling Mermaid
Business Category: Packaged Foods
Media Outlets: Online Video
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2013
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Affection

Gay Tease

GLBT Punchline (laughing with)

 Theme Breakdown

AdRespect Score: 
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Three men are fishing with Doritos chips, speaking in an unknown language. The first one catches a large fish. Then next one catches a beautiful mermaid, sucking on his finger. The third man, now jealous, grabs the bag of chips and tries to catch one as well. He puts his face in the water and pulls up a daddy-type merman in a romantic kiss.

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