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Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Go Bold!
Business Category: Packaged Foods
Media Outlets: Online Video
Country: United States
Region: US National
Agency: consumer generated
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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The diminutive and gay comedian Leslie Jordan ("Will & Grace") walks in for a commercial try-out but feels out of place among tall male models. Speaking on the phone, he looks at the competition and announces, “Oh, twins! Well, maybe I will stay.”

Selected for the commercial, Jordan is now surrounded by two beautiful women feeding him Doritos and two hunky models behind him, everyone in swimsuits. The flamboyant director repeatedly tells Jordan to “Go bold!” Out of other moves, Jordan decides to drop his swim shorts, to everyone’s dismay. In the closing, the director concludes darkly, “Too bold.” In the extended ending, the male models are now feeding Jordan.

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