WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a Favorite

Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Go Bold!
Business Category: Packaged Foods
Media Outlets: Online Video
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2016
Target: Gays & Mainstream
Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Go Bold!
Business Category: Packaged Foods
Media Outlets: Online Video
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2016
Target: Gays & Mainstream
none

Theme(s)

Real LGBTQ+ Person

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

The diminutive and gay comedian Leslie Jordan ("Will & Grace") walks in for a commercial try-out but feels out of place among tall male models. Speaking on the phone, he looks at the competition and announces, “Oh, twins! Well, maybe I will stay.”

Selected for the commercial, Jordan is now surrounded by two beautiful women feeding him Doritos and two hunky models behind him, everyone in swimsuits. The flamboyant director repeatedly tells Jordan to “Go bold!” Out of other moves, Jordan decides to drop his swim shorts, to everyone’s dismay. In the closing, the director concludes darkly, “Too bold.” In the extended ending, the male models are now feeding Jordan.

none

Be the first to comment on this ad!
none



Guy Watcher - Super Bowl
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2005

AdRespect Score:


More Taste. More Fun. More Yum.
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2007



Number of Diet Pepsi Six Packs to Keep This Six Pack
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2005



The Best Gift
Company: Frito-Lay
Brand: Doritos
Country: Mexico
Region: Latin/South America
Year: 2020

AdRespect Score:


The Cool Ranch
Company: Frito-Lay
Brand: Doritos
Country: United States
Region: US National
Year: 2020

AdRespect Score:


Bold Love
Company: PepsiCo
Brand: Doritos
Country: Mexico
Region: Latin/South America
Year: 2023

AdRespect Score:


Dorito Dick
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2016



Elevator/Lift
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2005



Enrique Iglesias
Company: PepsiCo
Brand: Doritos
Country: United States
Region: North America
Year: 2003, 2002

AdRespect Score:


Family Day
Company: PepsiCo
Brand: Doritos
Country: Israel
Region: Middle East
Year: 2021

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments