WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Microsoft Corp.
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Brand: Surface Pro 7
Ad Title: Katie Sowers
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2019
Target: Mainstream
Ad Spotter: Chris Bull
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Theme(s)

Real LGBTQ+ Person

 Theme Breakdown

AdRespect Score: 
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San Francisco 49ers assistant coach Katie Sowers is a pro football pioneer. She is the league’s first openly LGBT coach, male or female, and the second full-time assistant female coach.

The ad makes no mention of her breakthroughs, other than her saying "I'm not here to be the token female" -- it just shows her in action.

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