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Company: Microsoft Corp.
    View Company Scorecard / Contact Company
Brand: Surface Pro 7
Ad Title: Katie Sowers
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2019
Target: Mainstream
Ad Spotter: Chris Bull
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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San Francisco 49ers assistant coach Katie Sowers is a pro football pioneer. She is the league’s first openly LGBT coach, male or female, and the second full-time assistant female coach.

The ad makes no mention of her breakthroughs, other than her saying "I'm not here to be the token female" -- it just shows her in action.

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Art of Harmony/Celebrate the Spirit of the Season
Company: Microsoft Corp.
Brand: Microsoft
Country: United States
Region: US National
Year: 2016

AdRespect Score:


Charlie
Company: Microsoft Corp.
Brand: Microsoft
Country: India
Region: Asia
Year: 2001

AdRespect Score:


Experience Diversity
Company: Microsoft Corp.
Brand: Microsoft
Country: United States
Region: North America
Year: 2002



Go As Far As Your Vision Takes You.
Company: Microsoft Corp.
Brand: Microsoft
Country:
Region: North America
Year: 2005



Take Pride In Who You Are
Company: Microsoft Corp.
Brand: Microsoft
Country: United States
Region: US National
Year: 2007



It's Better With the Butterfly - Male Couple
Company: Microsoft Corp.
Brand: MSN
Country: United States
Region: North America
Year: 2003



Get up-to-date
Company: Microsoft Corp.
Brand: Outlook.com
Country: United States
Region: US National
Year: 2013

AdRespect Score:


How Are You Making A Difference
Company: Microsoft Corp.
Brand: Windows
Country: United States
Region: North America
Year: 2007



New Family
Company: Microsoft Corp.
Brand: Windows
Country: United States
Region: North America, US National
Year: 2008

AdRespect Score:

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