WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Heineken
Ad Title: Crate Chronicles
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: CloudFactory
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Heineken
Ad Title: Crate Chronicles
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: CloudFactory
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Affection

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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Heineken brags about Dutch innovations and design, noting that "we were the first to say yes to each other" and shows two men marrying -- one who is short and must stand on a box of Heineken to kiss his husband.

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