WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Colruyt Group
    View Company Scorecard / Contact Company
Brand: DreamLand
Ad Title: Unwrap Your Dreams
Business Category: Retail
Media Outlets: Television
Country: Belgium
Region: Europe
Agency: Mortierbrigade
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Family Acceptance

 Theme Breakdown

AdRespect Score: 
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A boy watches glumly as his brothers cut out pictures of superhero toys they want for Christmas, while he cuts out a doll. Uncertain of his choice, he throws it into the trash instead of leaving it for Santa.

On Christmas morning, the boys come down and he finds that he got his doll anyway and a smile crosses his face.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.