WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Pacific Brands
    View Company Scorecard / Contact Company
Brand: Bonds
Ad Title: Andreja Pejic
Business Category: Fashion/Apparel
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: Arc Factory
Year: 2019
Target: Mainstream
Company: Pacific Brands
    View Company Scorecard / Contact Company
Brand: Bonds
Ad Title: Andreja Pejic
Business Category: Fashion/Apparel
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: Arc Factory
Year: 2019
Target: Mainstream
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Theme(s)

Racial Diversity

Trans Beauty

 Theme Breakdown

AdRespect Score: 
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Trans model Andreja Pejic is part of the All the Feels campaign from Bonds Australian underwear brand that aims to challenge beauty conventions.

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 The Shirt
Company: Bonds
Brand: Bonds
Country: Australia
Region: Australia/New Zealand
Year: 1998

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Bonded by The Stage
Company: Pacific Brands
Brand: Bonds
Country: Australia
Region: Australia/New Zealand
Year: 2019

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