WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Sprite
Ad Title: Pride
Business Category: Non-Alcoholic Beverages
Media Outlets: Online Video
Country: Argentina
Region: Latin/South America
Agency: Santo
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Sprite
Ad Title: Pride
Business Category: Non-Alcoholic Beverages
Media Outlets: Online Video
Country: Argentina
Region: Latin/South America
Agency: Santo
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Gay Pride

Family Acceptance

 Theme Breakdown

AdRespect Score: 
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A series of parents help their LGBT children prepare to go to a Pride parade by dressing in male or female drag. A written message appears over a man watching the parade from his car, "Pride: what you feel when someone you love chooses to be free."

It ends with the line, "You're not alone."

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