WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Verizon Communications
    View Company Scorecard / Contact Company
Brand: Verizon
Ad Title: Pride
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2018
Target: Gays & Mainstream
Company: Verizon Communications
    View Company Scorecard / Contact Company
Brand: Verizon
Ad Title: Pride
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2018
Target: Gays & Mainstream
Company: Verizon Communications
    View Company Scorecard / Contact Company
Brand: Verizon
Ad Title: Pride
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Real LGBTQ+ Person

Family Acceptance

 Theme Breakdown

AdRespect Score: 
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A series of real-life young people calls their parents to come out to them as gay. The calls go well and end with tears of joy.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.