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Company: Sabre Group
    View Company Scorecard / Contact Company
Brand: Travelocity.com
Ad Title: Stewards
Business Category: Dot-com
Media Outlets: Online Video
Country: United Kingdom
Region: Europe
Agency: St. Luke's
Year: 2003
Target: Gays
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Theme(s)

Sissies

GLBT Punch Line

Theme Breakdown

AdRespect Score: 
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A series of flight attendants addresses the camera with numerous sexual innuendos:

"Hi, I'm Carl, and I just want to take care of you," one lilts in a soft, American voice. "I'm Jorg, and I service hard," says another in a deep voice.A French one says, "I can get you off first thing in the morning."

With confidence, the next states, "Heathrow/Gatwick, I go both ways." Another, with limp wrist and effeminate voice, "I'm direct, I'm not into stopovers, but I will do the red eye."

Then, getting competitive, the French one adds, "Pick me if you have a tight budget." The American chimes in, "I have a full range of films if you like to watch." An Asian man says, "I'm VERY exclusive."

Then, it gets more intense. The American says lustily, "I'm VERY accommodating." The Swede says, "I can go to 12 hours without feeling tired." Another adds, "So just recline, let me service you."

The rapid-fire comments stop and text says, "700 airlines competing for you."

The print version, complete with pink background included, also plays into the stereotype of gay flight attendants. Each one poses as his own supermodel full of attitude, holding signs.

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