--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Zola
    View Company Scorecard / Contact Company
Brand: Zola
Ad Title: #anythingforlove
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: Mekanism
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
none

Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

This cute and harmless spot featuring two women at the altar generated controversy and a double reversal by Hallmark Channel when it at first buckled to pressure by the so-called One Million Moms religious group. Days later it reversed itself.

"The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision," Hallmark Cards CEO Mike Perry said in the statement. "We are truly sorry for the hurt and disappointment this has caused."

Ellen DeGeneres and William Shatner drew attention to the channel when it pulled the ad at first. DeGeneres asked: "Isn't it almost 2020?" Shatner wrote, "Put the commercials back!"

Zola initially submitted six ads to Hallmark Channel, and four included a lesbian couple. After Hallmark pulled just those ads, but not the ones with only opposite-sex couples, Zola said it pulled its remaining ads.

none

Be the first to comment on this ad!
none


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2020 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement