WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

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Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Gain Flings
Ad Title: The Back Half of a Unicorn
Business Category: Household Products
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2019
Target: Mainstream
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Theme(s)

Homo-queasy

Theme Breakdown

AdRespect Score: 
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"Fred would do anything for his daughter," says the narrator as Fred looks nervous while standing next to the front half of a unicorn costume. "Even if it means being the back half of a unicorn."

Fred "enters" the rear end of the unicorn, where some other man is underneath the front half. "Fear not, Fred, the front half washed his shirt with Gain detergent." Fred sniffs the shirt a little too enthusiastically and starts dancing underneath the costume, making his daughter happy too. "And that smell puts the 'giddy' in 'giddy up!' "

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