WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Stitch Fix
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Brand: Stitch Fix
Ad Title: Oscars: We See You
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: The Many
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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Debuting during the Oscars, this spot for online clothing delivery plays on how everyday people get dressed.

"Today, Hollywood got dressed up for the big night out, and Molly got dressed for hers." Several other adults and a child follow, including a male couple: "Mateo and Kevin got dressed for their Sunday ritual." The two reappear a second time revealing their ritual: the movies.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.