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Company: Shutterfly
    View Company Scorecard / Contact Company
Brand: Shutterfly
Ad Title: Anything Flys
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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The photo sharing service has its first holiday ad in years, and it's taking things past the stereotypes of holiday advertising and recognizing the diversity of consumers' lives.

The narrator says, "For every 'This is my perfect family thing,' there's the 'Our dogs are our family thing,' and the Cat Mom thing," .. "there's the Single Parent thing and the Pride Parent thing..." showing a man hanging a photo of him with his husband and toddler son.

The ad continues with a long litany of "things" and ends with "anything you share this holiday season, we can make worth giving."

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