WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: None
Ad Title: Honestly It's Time
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2018
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: None
Ad Title: Honestly It's Time
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2018
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: None
Ad Title: Honestly It's Time
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A series of actors speak about getting tested for HIV and condom use as part of its Healthysexual campaign.

“Honestly, we should have used a condom, but we got distracted,” a gay man says to the camera with his partner laying next to him in bed.

Another says, "I know I should get tested for HIV, but honestly, I'm afraid to find out."

“Honestly, we’ve been together for a while, so getting tested never really crossed my mind,” a young black woman says.

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Company: Gilead Sciences
Brand: Biktarvy
Country: United States
Region: US National
Year: 2022

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Company: Gilead Sciences
Brand: Biktarvy
Country: United States
Region: US National
Year: 2023

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Brand: Biktarvy
Country: United States
Region: US National
Year: 2019

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Company: Gilead Sciences
Brand: Biktarvy
Country: United States
Region: US National
Year: 2019

AdRespect Score:


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Company: Gilead Sciences
Brand: Descovy
Country: United States
Region: US National
Year: 2020

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Connect
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Region: US National
Year: 2017



Coordinate
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Region: US National
Year: 2017



Don't Rush
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Region: US National
Year: 2017



Love Sharing
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Region: US National
Year: 2017



Protect Themselves
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Region: US National
Year: 2017


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