WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
AdRespect Ad Library Profile

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Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Head & Shoulders
Ad Title: Headstrong
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: Saatchi & Saatchi Advertising
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Head & Shoulders
Ad Title: Headstrong
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: Saatchi & Saatchi Advertising
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A teenage girl steps out of a limousine at her prom, looking nervous. We see her apply a corsage. The screen reads "Stop doubting. Start doing."

Then her date is revealed to be another young woman in a tux. They dance, twirl and kiss on the dance floor with everyone.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.