WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Amazon.com
    View Company Scorecard / Contact Company
Brand: Amazon
Ad Title: Holiday 2019
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: Berlin Cameron & Partners
Year: 2019
Target: Gays & Mainstream
Company: Amazon.com
    View Company Scorecard / Contact Company
Brand: Amazon
Ad Title: Holiday 2019
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National
Agency: Berlin Cameron & Partners
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Amazon's singing boxes are back for the holidays. This time singing a version of "Everybody Needs Somebody" from the Blues Brothers. It starts with a toddler playing it on a toy piano, then by a female Amazon delivery driver as she tools around town with packages, and includes more cute kids and an off-tune singer on the bus with headphones.

A scene in an airport features a young woman running and jumping into the arms of her partner and kissing passionately.

The spot appeared during an NFL game.

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