WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Snap Inc.
    View Company Scorecard / Contact Company
Brand: Snapchat
Ad Title: Josh & Rebecca | Real friends.
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: SpecialGuest
Year: 2019
Target: Gays & Mainstream
Company: Snap Inc.
    View Company Scorecard / Contact Company
Brand: Snapchat
Ad Title: Josh & Rebecca | Real friends.
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: SpecialGuest
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Real LGBTQ+ Person

Family Acceptance

 Theme Breakdown

AdRespect Score: 
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Snapchat created a series of videos focused on relationships.

"She was actually the first person to find out I wasn't straight," says Josh about his sister Rebecca. "We're comfortable talking about boys."

She adds with a laugh, "Josh tends to like guys with kind of weird hairlines."

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Company: Snap Inc.
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Region: US National
Year: 2019

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Company: Snap Inc.
Brand: Snapchat
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Region: US National
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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.