WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Snap Inc.
    View Company Scorecard / Contact Company
Brand: Snapchat
Ad Title: Nelson & Florian | Real friends.
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: SpecialGuest
Year: 2019
Target: Gays & Mainstream
Company: Snap Inc.
    View Company Scorecard / Contact Company
Brand: Snapchat
Ad Title: Nelson & Florian | Real friends.
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: SpecialGuest
Year: 2019
Target: Gays & Mainstream
Company: Snap Inc.
    View Company Scorecard / Contact Company
Brand: Snapchat
Ad Title: Nelson & Florian | Real friends.
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: US National
Agency: SpecialGuest
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

Racial Diversity

Real LGBTQ+ Person

 Theme Breakdown

AdRespect Score: 
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Snapchat created a web series of videos focused on relationships.

"My best friend Nelson and I have known each other since we were three." The two vogue, strut, and act silly together on video snippets to each other and together.

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Company: Snap Inc.
Brand: Snapchat
Country: United States
Region: US National
Year: 2019

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Company: Snap Inc.
Brand: Snapchat
Country: United States
Region: US National
Year: 2019

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.