WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Levi Strauss & Co.
    View Company Scorecard / Contact Company
Brand: Levi’s Trucker Jacket with Jacquard by Google
Ad Title: Connected Not Distracted
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: FCB Worldwide
Year: 2019
Target: Gays & Mainstream
Company: Levi Strauss & Co.
    View Company Scorecard / Contact Company
Brand: Levi’s Trucker Jacket with Jacquard by Google
Ad Title: Connected Not Distracted
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: FCB Worldwide
Year: 2019
Target: Gays & Mainstream
Company: Levi Strauss & Co.
    View Company Scorecard / Contact Company
Brand: Levi’s Trucker Jacket with Jacquard by Google
Ad Title: Connected Not Distracted
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: FCB Worldwide
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A series of people wearing the Google-connected denim jacket by Levi's demonstrates how to get info they need while on the go by tapping and swiping the sleeve.

Two men on bikes arrive together at the top of a hill overlooking the city. They share an embrace and dance as they take in the view and listen to music.

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