WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Lindt & Sprüngli
    View Company Scorecard / Contact Company
Brand: Russell Stover Chocolates
Ad Title: Make Happy
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: Cutwater
Year: 2019
Target: Gays & Mainstream
Company: Lindt & Sprüngli
    View Company Scorecard / Contact Company
Brand: Russell Stover Chocolates
Ad Title: Make Happy
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: Cutwater
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A series of people give chocolates to, well, make the other person happy. This includes a woman who sneaks up on her wife at home, who is cooking, and surprises her.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.