WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Circuit City Corp.
    View Company Scorecard / Contact Company
Brand: CarMax
Ad Title: Stickers
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: US National
Agency: The Martin Agency
Year: 2019
Target: Gays & Mainstream
Company: Circuit City Corp.
    View Company Scorecard / Contact Company
Brand: CarMax
Ad Title: Stickers
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: US National
Agency: The Martin Agency
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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"If there's gonna be a sticker on your car, it has to mean something," the narrator says. "That you got into college, or crossed the finish line.That you went someplace worth going. Or maybe that you have opinions."

A bunch of mostly generic, unreal issues show up, but then a "Love is love" sticker appears with a rainbow on the back of a convertible from Arkansas with two mature women driving.

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 The Disguise
Company: CarMax
Brand: CarMax
Country: United States
Region: US National
Year: 2008

AdRespect Score:

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