IKEA teamed with National Geographic in mock nature show that captures a gay male couple first spooning but struggling for space in a small bed.
As the two bump each other backside to backside a British narrator intones melodramatically, "Here, an epic struggle for dominance occurs nightly and sleep itself is on the brink of extinction. The mustachioed male defends his territory. The stubble-faced male is stunned."
Later, the two men shop at IKEA and bring home a bigger bed. The bounce into their new bed and hold hands.