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Company: Diageo
    View Company Scorecard / Contact Company
Brand: Smirnoff vodka
Ad Title: Welcome Home
Business Category: Alcoholic Beverages
Media Outlets: Online Video
Country: United States
Region: US National
Agency: 72andSunny
Year: 2019
Target: Gays
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Theme(s)

Gay Pride

Racial Diversity

Real GLBT Person

Trans Beauty

Theme Breakdown

AdRespect Score: 
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Smirnoff rolled out a series of LGBT ads for Pride, this one featuring Orange Is the New Black actress Laverne Cox. The others include Dancing Queen and RuPaul's Drag Race star Alyssa Edwards and another has Queer Eye star Jonathan Van Ness.

With Disney-like music and a candy colored palette, Cox in a red leather cocktail dress, gloves and hat asks, "Wouldn't it be nice if there was a place that accepted everyone?" A place that said, 'Give me your tired, your poor, your huddled masses yearning...to vogue free! Well girl, that place is here!"

She continues, "This month Pride isn't a party, it's a home. And the doors are always open. NO borders here." The camera pulls out to reveal a tiny house in front of the New York City skyline and several backup dancers.

In the final pullout shot, Cox shouts, "We're waiting for you with open arms! And vodka!" A rainbow is arched over Manhattan.

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