WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Edgewell Personal Care
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Brand: Harry's
Ad Title: Shave, or Don't
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: GSD&M
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

 Theme Breakdown

AdRespect Score: 
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Demonstrating a history lesson of shaving from the early 1900s to the 1950s, the narrator begins, "Back in the day, men couldn’t always shave. Back in another day, men had to shave. Somewhere in between is a very nice thing: a choice."

The voiceover continues, "Now you can shave a little; you can shave a lot. " A list of reasons goes by, and while showing a trans man, it says, "you can shave to feel like you." His top surgery scars are visible, although not highlighted.

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