WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Metro-Goldwyn-Mayer
    View Company Scorecard / Contact Company
Brand: Addams Family movie
Ad Title: Addams Family trailer
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Online Video
Country: United States
Region: US National
Agency: MGM in-house
Year: 2019
Target: Gays & Mainstream
Company: Metro-Goldwyn-Mayer
    View Company Scorecard / Contact Company
Brand: Addams Family movie
Ad Title: Addams Family trailer
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Online Video
Country: United States
Region: US National
Agency: MGM in-house
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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"This is an average American family," the trailer begins, with a typical father, mother and kids. Then the narrator adds, "And this," as same-sex and interracial couples are shown.

"Every family is different, but some families are more different than others," the narrator continues, as the Addams Family members appear.

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